About Designs by Tulsi
I translate vision into powerful, cohesive brand experiences. As a Brand Builder and Creative Manager, my purpose is to connect strategy, design, and execution, delivering quality that resonates and drives tangible results for my clients.
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With a Bachelor's degree in Graphic Design from Arkansas Tech University and comprehensive experience across Creative Leadership and Digital Marketing, I approach every project with dedication and focus. I have had the great fortune of collaborating with influential and creative individuals, and I believe deeply in the power of working together to create a whole that is greater than the sum of its parts.
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Core Skills
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Brand Identity & Strategy
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Creative Direction & Management
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SEO & SEM
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Graphic Design (Digital & Print)
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Social Media Strategy & Management
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Website Design & Development (GoDaddy, WordPress, Wix, Squarespace)
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Marketing Campaigns & Content Creation
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Copywriting for Brands & Social
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Client Collaboration & Project Leadership​
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Designs by Tulsi is where thoughtful design meets soulful expression. I leverage my background in creative strategy and design to infuse every project—from foundational branding to comprehensive Experiential Design—with elegance, intention, and powerful personality. Every project is more than visuals—it’s about creating an experience that feels refined, purposeful, and unforgettable.
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When I’m not deep in brand development or leading a project, you’ll likely find me curled up with a new book, wandering through quiet trails, or daydreaming about my next travel adventure. I find inspiration in nature’s textures and colors, city café culture, and the spontaneous beauty of everyday life. Whether I’m planning a road trip, seeking out a hidden local gem, or capturing stories behind my camera lens, I’m always on the lookout for new ideas and fresh perspectives to bring back to my creative work. For me, every journey—big or small—is a chance to learn, connect, and infuse a little extra heart into everything I do.




Education
2016-2018
Arkansas Tech University Russellville, AR
School of Education
M.S., Higher Education
I earned my Master of Science in Higher Education from Arkansas Tech University’s School of Education, a flexible and comprehensive program designed to prepare professionals for impactful careers in student affairs and higher education leadership. The curriculum combined academic coursework with personalized mentorship and field experience, equipping me with practical skills to drive student success and foster collaborative learning environments.
2012-2016
Arkansas Tech University Russellville, AR
School of Art & Humanities
B.A., Graphic Design
I hold a Bachelor of Arts in Graphic Design from Arkansas Tech University’s School of Art & Humanities. This program provided me with a strong foundation in both digital and print design principles, creative conceptualization, and visual communication. Beyond technical skills, it emphasized collaboration and the importance of aligning design with strategic brand storytelling, shaping my approach as a creative professional.
Work Experience
2014 – Present
Charlotte, NC
2021 – 2024
Charlotte, NC
2018 – 2021
Hot Springs, AR
2017-2018
Russellville, AR
2014-2016
Russellville, AR
Designs by Tulsi
Creative Director
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Started my own creative studio to help small businesses and entrepreneurs find their voice and visual identity. Every project is a partnership—from first sketch to final launch, I’m there to guide ideas into standout brands.
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I run every aspect—design, content, and 96% social media increase—working closely with clients to grow their reach. Last year, several clients saw their online audiences increase by 25% after we reworked their branding together.
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Develop marketing collateral including brochures, print ads, and digital assets that maintain consistency across channels.
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I’ve built long-term relationships, keeping nearly every client coming back for more as their business grows and changes.
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I believe in honest collaboration and making the creative process easy, open, and fun for every client.
QUINT
Creative Manager
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Led the creative team behind campaigns for 22+ global brands like Formula 1, NBA, and Kentucky Derby, working with writers, designers, and marketers to bring everything together under a shared vision.
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Launched campaigns that really connected—one campaign boosted client engagement and generated $1M revenue, simply by listening and responding to what audiences wanted.
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Designed scalable creative frameworks to manage 30+ projects daily, ensuring consistency in tone, identity, and storytelling across touch-points.
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Mentored and managed a team of 8 designers, collaborated with marketing to achieve a 500% ROI across 12+ sporting events including Kentucky Derby — helped solve problems, and made sure everyone felt supported—my goal was always to lift up others and keep creativity flowing.
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Collaborated with writers, designers, and cross-functional teams to align creative direction with marketing and product strategy—strengthening brand consistency and visibility across touch-points.
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Directed creative strategies for brands, contributing to sales growth of $100M+ and audience reach increases of 45%.
Flypaper
Agency Manager
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Led a cross-functional team of product specialists, campaign specialists, and sales representatives to align efforts and maximize overall campaign performance all while doubling revenue within 1 year.
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Oversaw $5K+ campaign budgets with a focus on strategic goals, maintaining a 95% client retention rate year over year.
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Streamlined workflows and introduced training programs that boosted collaboration and campaign effectiveness across teams.
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Managed marketing output for digital channels, including social media, email marketing, SEO optimization, website design, and assisted with Google Ads editing in AdWords.
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Increased client roster by 50% through implemented performance-driven marketing strategies, leveraging A/B testing and emerging digital formats to optimize ROI and keep clients ahead of market trends.
Team Lead
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Directed strategy development and execution for multi-platform campaigns, collaborating personally with clients to define clear goals and performance indicators.
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Conducted 25+ monthly client meetings to ensure satisfaction and provided insights for campaign growth and engagement.
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Produced content and collateral tailored to client goals, resulting in increased brand recognition and audience interaction.
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Managed SEO efforts and optimized Google Ads campaigns in AdWords to enhance client reach and performance by 15%.
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Mentored 6 team members and coordinated cross-department efforts to maintain cohesive campaign execution.
Campaign Specialist
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Served as a trusted advisor to clients across healthcare, education, and retail sectors, translating business objectives into marketing strategies that drove both storytelling and performance metrics.
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Managed a portfolio of 15 clients, analyzing campaign performance and recommending digital marketing optimizations.
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Developed 4+ new digital marketing strategies aligned with client business objectives, leading to measurable lead generation increases.
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Collaborated with AdOps and sales teams to ensure cohesive campaign execution and brand alignment.
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Monitored market trends and competitive activities to adapt strategies and maximize campaign effectiveness.
International and Multicultural Student Services
Graduate Assistant
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Helped 200+ international and multicultural students feel seen and supported, leading outreach and designing materials to make resources more accessible.
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Ran 12+ training workshops that helped student ambassadors build stronger community ties.
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Used feedback and new ideas to improve campus events and engagement year-over-year.
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Coordinated communications across print, web, and social, always aiming for clarity and welcoming tone.
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Enjoyed working with diverse teams and learned the power of listening closely to every voice in the room.
University Marketing & Communications
Graphic Design Intern
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Designed everything from event flyers to magazine layouts, learning the ropes of campus communications and creative production.
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Collaborated closely with multiple departments to design and promote a variety of events and meetings, helping to boost attendance and community engagement.
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Took on photography and digital editing, making sure every asset matched campus branding and felt inviting.
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Supported deadline-driven projects, keeping everything moving and organized.
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Appreciated every chance to work with talented mentors who encouraged creativity and collaboration
Skills
Technical Skills​
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Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva
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Google Analyics, Hubspot
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Trello, Asana, Teamwork, Basecamp
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Microsoft Suite
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SEO, SEM, Social Media
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Hard Skills​
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Branding, Creative Direction, Typography, Layout Design
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Color Theory, Visual Composition
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Digital & Print Production
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Creative Problem-Solving
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Art Direction for B2B Campaigns
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Soft Skills
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Collaboration, Problem Solving, Time Management
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Leadership, Mentoring
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Attention to Detail, Client Communication
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Visual Consistency, Organization